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Visual identity system for an Olympic host city.
A brand system rooted in cultural symbolism and national legacy

A brand identity for a bookstore with a secret.
A modern identity blending literature, space, and story.
HELLO
My name is Elen Avetisyan, and I’m a multidisciplinary graphic designer with a focus on branding, editorial systems, and spatial storytelling. I strive to create work that people can feel before they fully understand, create design that lingers, that inspires, and that invites each person to reflect within.
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